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Alderin Ordell
  • Pro 2
  • 707-326-3419
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The Direct Selling Association (DSA) held its annual meeting in Orlando, Florida last week. Were there important announcements made concerning the channel of direct selling at this event?

Yes!  There was an announcement concerning a renewed  focus on the DSA’s Code of Ethics, particularly as to 1) Product Claims; 2) Earnings/Lifestyle Claims; and 3) Inventory loading.

These three areas will be watched closely in the coming years(s).  Fortunately, LifeVantage has had the technology in place to detect inappropriate activity in all three areas.  Exactly, one year ago this month, LifeVantage contracted with an outside service with sophisticated and global search capabilities.  This service conducts daily online and social media searches for inappropriate product claims (usually involving diseases), unsubstantiated earnings and lifestyle claims including large paychecks or photos of expensive homes, cars, and the jet set life of the rich and famous.

When we find examples of any of the above, we contact those distributors involved asking them to make the necessary changes to avoid initial or more serious disciplinary action(s).

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